We're passionate about helping you acquire stable, consistent donations in the form of recurring giving, so we're proud to offer our SmartAsk fundraising feature! 🥳
Donors who make a one-time donation are automatically prompted by Harness's SmartAsk page to consider donating a smaller monthly gift after they've selected a one-time donation amount (ex: Donor selects to give $50 one-time gift = SmartAsk recommends donor give $15/mo instead).
Our SmartAsk "impact multiplier" is automatically set at 3.5x to encourage increased overall support.
You can adjust this impact multiplier lower or higher based on your organization's needs via your giving forms.
You can also turn this feature OFF completely by turning OFF the "enabled" toggle in your giving forms.
You can change the calendar photo & upload a photo of your choice instead from your giving forms.
*Learn more about giving forms here
FAQs
Q: How many donors on average convert to monthly giving via the SmartAsk?
A: An estimated 5% of donors convert thanks to this one prompt.
Q: How many months on average does a monthly donor give?
A: We see donors continue their gift for at least 10 months before cancelling. Since it takes roughly 3.6 months of recurring donations to "break even" with a one time gift, these donors give roughly 3x more than the initial one time donation.
Q: What's the ROI on SmartAsk?
A: SmartAsk roughly increases donation amounts by about 10% across the board