In this example, this partner is featuring multiple links in a single message. So when someone texts their keyword to 269-89, they will receive back a message that includes links to multiple campaigns.

This example shows a non-profit partner promoting Round-Ups on social media and featuring their keyword in their post. Another great solution would be to instead share a link to a Round-Ups only Giving Form in the post.

This is another example of promoting Round-Ups in a social media post and including the keyword in the message.

In this example, a partner is promoting Giving Tuesday and is both providing a link to where donors can give on their website (recommended) as well as sharing their keyword in the body of the email. Keep in mind that sharing your keyword in digital formats such as emails is discouraged. A link to your fundraising page should always be shared instead.

This example could be a social media post, image on a website or email, or even a printed flyer/mailer. For digital format, we always recommend providing a link to your fundraising page instead of using your keyword. However, in the case that this would be a physical flyer or mailer, using your keyword as this parter did would be a great solution.

This infographic quickly outlines the process of registering a debit/credit card for Round-Ups and directs donors to either visit the non-profit's website or to use their keyword.

This is another example of using a keyword to promote a specific call-to-action, which in this case is Giving Tuesday. Notice, the non-profit has also include a link to their fundraising page which is always encouraged when sharing a call-to-action in a digital format.