We want you to have a successful launch of Round-Ups to your network of supporters! 💃🎉
WHO ROUND-UPS ATTRACTS
Round-Ups by design tends to primarily attract 4 groups of people:
Younger donors
Donors who prefer the convenience of "set and forget" automated payments
Donors who don't have the financial ability to commit a large donation
Donors who don't know you well enough yet to commit a large gift
LAUNCH LANGUAGE IDEAS
"We've made it even easier for you to support our mission - donate your spare change with your everyday purchases by joining our new Round-Up your spare change program!"
"Did you know that only even your spare change while you shop each month can create [xyz] impact for those we serve? You can give quickly & easily here [website or Harness fundraising link]."
"New [year, website, rebrand, season], new way to give - check out how your spare change creates BIG change for those we serve [insert Harness Round-Up link]."
The #1 reason why donors sign up for Round-Ups:
when YOU have personalized your appeals/communications to share HOW/WHY a small donation like spare change can help those you serve.
Donors just want to make a difference with their gift & if they can do it in a way that's really easy & convenient for them, even better!
PRO TIPS
Things to consider that impact the success of your Round-Ups initiative:
Whether/not Round-Ups is promoted as the ONLY way to give to a campaign or the MAIN way to give + other options (ex: one-time, monthly)
Whether/not Round-Ups is being promoted as a campaign in & of itself vs Round-Ups is offered as a means to support a specific campaign initiative (ex: Support Our Urgent Need Campaign Through Your Spare Change)|
Whether/not Round-Ups is intentionally marketed as the "best way to support us right now" over other ways to give
Whether/not Round-Ups is consistently and frequently promoted through ALL channels (newsletter, direct mail, emails, social media, etc.)
Whether/not Round-Ups promotions are lost in the midst of many other communications/solicitations you're sharing with your network
Whether/not Round-Ups is intentionally promoted for at least 3-5 weeks through all channels (generating awareness & momentum)
Whether/not Round-Ups is offered alongside communication from your organization of the VALUE spare change donations can add to your mission
Whether/not a perk/incentive is offered to join
Whether/not the organization's Round-Up goal (ex: "20 Round-Up donors will reach our goal for XYZ") is advertised to the public & used to engage donors via "we're close to reaching our goal!"
The size of the audience Round-Ups is presented to (ex: only a few hundred people via email vs ALL networks est 10,000+ total potential donors)
Your donors will usually react to Round-Ups with:
This is so exciting! I'm signing up now! 👏
This seems interesting - tell me more about...(the value to me as a donor, the impact I'll be making, how my data will be secure, etc.) 🙋♀️
This isn't for me, but I'd like to make a standard monthly or 1x gift instead 💸
🙌