Sending a Campaign Overview
Once your email looks the way you want, you're ready to send it to an audience. In Harness, your audience is a Segment — a group of contacts you've built under CRM. This article walks through choosing your audience, understanding who'll actually receive the email, and sending.
This article covers the new CRM & Email experience (your left navigation shows CRM and Email). If your left nav shows Contacts and no Email item, this feature isn't part of your account.
Two things you'll need first: a verified sending domain (see Set up & verify your sending domain) and at least one Segment to send to (see Segments: create one & use it as an audience).
Step 1 — Choose Your Audience
When you're ready to send, pick the Segment you want to email. Harness will send to the contacts in that group.
Step 2 — Check the Eligibility Breakdown
Before anything sends, Harness shows you exactly who in the segment will receive the email:
Reachable — contacts who'll get your email.
No email — contacts without an email address on file, so they can't be reached.
Opted out — contacts who've unsubscribed and won't be emailed.
This is your chance to make sure your audience looks right before you send.
Step 3 — Review & Send
Confirm your details — your From name and Reply-to address come from your Default Sender settings — then send.
Important: sending happens immediately — there's no preview-and-confirm step or “undo” yet. Give everything a final once-over (and send yourself a test first) before you hit send.
FAQs
Q: Can I test the email before sending to everyone?
A: Yes — and we recommend it. See Send a test email to send yourself a copy first.
Q: Can I schedule the campaign for later or automate a series?
A: Not at this time — campaigns send when you send them. For now, send manually at the moment you want it to go out.
Q: Why are some contacts marked “No email” or “Opted out”?
A: “No email” means there's no email address on that contact; “Opted out” means they've unsubscribed. Neither will receive the campaign.
Q: My campaign won't send — what's wrong?
A: Campaigns require a verified sending domain. Check Settings › Email Domain shows Verified. See Set up & verify your sending domain.
Still need help? Chat with us via the bubble in the bottom left corner of your screen or email us at [email protected].