Looking for ways to attract donors to your Round-Up or monthly giving initiative? Here are some inspiring ideas to encourage ongoing support!
Types of Recurring Giving Programs
Your dedicated donors often subscribe to programs such as:
Monthly Giving Program
Organization Membership
Round-Up Spare Change Program
GiveUp to Give Back
What Makes Recurring Donors Feel Valued?
Recurring donors are more likely to stay engaged when they:
✅ Know their contributions are making a real impact.
✅ Feel appreciated and recognized differently than one-time donors.
✅ Receive something special in return for their generosity.
✅ Are honored and rewarded in meaningful ways.
How to Communicate Value to Recurring Donors
📢 Offer Exclusive Content
Provide them with special updates that one-time donors don’t receive, such as:
Insider news from your CEO or Board
Early access or discounts on event tickets and raffles
💌 Make Their Impact Personal
Send them personalized thank-you notes, such as hand-drawn messages from the people your organization serves.
Pro Tip: Automate handwritten notes at scale using Handwrytten!
🎁 Give Exclusive Perks
Welcome them with a "swag bag" of branded items (T-shirts, tote bags, coffee mugs, etc.).
Invite them to an exclusive annual event for monthly donors.
🏆 Publicly Recognize Their Support
Feature their name on a donor recognition wall or engraved on a brick outside your building.
Give them a shout-out in your annual report, on social media, or on a special section of your website.
Just Launching Your Recurring Giving Program?
🚀 Create a Sense of Urgency
Example: "The first 10 people who sign up as monthly donors will receive an exclusive social media feature or be entered to win a prize pack!"
🤝 Leverage Local Partnerships
Partner with community businesses or influencers to amplify your message.
Example: A local BBQ restaurant could offer a one-night-only 10% discount to donors, giving you an opportunity to engage supporters in person.
💡 Emphasize the Impact of Monthly Giving
Remind your donors that monthly contributions provide the most stable, sustainable support for your mission.
By using the Harness Dashboard, you can easily track and engage your recurring donors, ensuring they feel valued and inspired to keep giving!
Need inspiration? Check out these examples from some of our Charity Partners 👇
